Jim Delaney
U.S. Bank Relationship Manager

Jim Delaney is a relationship manager for the Institutional Trust & Custody Health Savings Solution^SM product. He is a key player in the U.S. Bank strategy to promote its health savings account (HSA) product, managing partnerships with its critical HSA distribution partners.

"I help our partners be as knowledgeable and proactive as possible when selling the HSA product," Delaney says. U.S. Bank sells the HSA through partnerships with health plans, third-party administrators and business services firms.

Promoting a Sound Solution
Delaney enjoys the breadth of responsibilities his job includes. "I get to be the face and voice of our HSA product – giving presentations, delivering product content via conference calls and Webinars, and communicating information so our clients are better informed and prepared to sell and implement HSA plans."

Coming from the 401(k) industry, Delaney worked in institutional and retail sales with Putnam Investments before joining the U.S. Bank team. "I am familiar with institutional clients, so I feel comfortable working with them and helping to meet their unique needs.

"There are a number of advantages for employers and employees to offering a high-deductible health plan with an HSA," Delaney says. "The first is the reduced cost for health care through reduced premiums, both for employers and employees. The second is predictability of health care costs – employers can forecast cost increases more accurately, and employees can more actively budget their savings. Third, providing an HSA with a high-deductible health plan allows employees to take control of their health care dollars. It gives them a tool to save for health care costs today and in the future."

HSA Trends
A growing percentage of employers are fully replacing their existing health plan with a high-deductible health plan and HSA. However, the majority of employers moving to the HSA model are offering a choice to employees.

Delaney stands behind the U.S. Bank HSA product because it is a good fit for each of his clients. "Because of the varying needs of our partners, we provide a platform that is flexible to their needs," he states. "Our product is designed to be dynamic and service-focused, with a customized implementation process. We differentiate ourselves from our competitors by providing exceptional employer service during implementation, and customizable business rules to meet their unique needs."

U.S. Bank plans to add features to its HSA product in 2007, including additional Web site development, integration with leading payroll companies, and enhanced Web-based consumer decision support tools. Delaney is looking forward to growing the Health Savings Solution business and continuing to enhance the HSA product and service.

"Our HSA product is fantastic. Our implementation process is outstanding and our contribution processing and employer service is second to none."

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